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influence cialdini 5th edition pdf
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The "Influence: Science and Practice" 5th edition by Robert Cialdini is a renowned book that delves into the psychology of persuasion and the principles that govern why people say "yes." This edition is particularly advantageous as it provides updated insights and practical applications of Cialdini's six principles of influence, making it a valuable resource for professionals in marketing, sales, and psychology. However, some disadvantages include the potential for misuse of the principles for manipulative purposes, which can lead to ethical concerns. The book consists of approximately 260 pages, offering a concise yet comprehensive exploration of its themes. The ISBN for this edition is 9780205609994, which can be used for locating the book in libraries or bookstores. Overall, Cialdini's work remains a critical reference for understanding and applying the art of persuasion effectively.
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